Programmatic Campaign Analyst | Ad Ops Strategist | Workflow Automation Expert
With a background rooted in digital media and a passion for precision, I’ve built my career at the intersection of programmatic strategy, workflow design, and performance optimization. I bring over a decade of hands-on experience navigating complex advertising ecosystems, from campaign trafficking to strategic media planning and platform automation.
Whether it’s creating Excel-based automation tools, mentoring teams, or collaborating with product developers to improve DSP functionality, I believe in designing workflows that empower people—not replace them.
In addition to my work in ad operations, I’ve spent over five years teaching Excel to professionals across a wide range of industries. I strive to turn fragmented, manual processes into streamlined, insight-driven systems that help teams move faster, work smarter, and focus on what truly matters: performance and growth.
A set of dynamic Excel tools designed to automate ad ops QA, optimization, and campaign tracking, reducing manual processes and improving accuracy.
Oversaw strategy and performance across Display, Native, CTV, and Paid Social—achieving KPIs 5x over benchmark and cutting media spend by 50% YoY.
Partnered with StackAdapt engineers to influence new features like campaign-level inheritance from campaign groups—enhancing workflow efficiency.
I'm open to freelance consulting, workflow design, or full-time roles in Ad Tech and Media Operations. Let’s explore how we can work together.
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